“We want to help businesses of all sizes reach their target audience, not just large companies,” says Matt Koontz, Director of Product Management at Hulu, when describing their new self-service ads platform. Hulu is transforming the streaming advertising market by launching a self service ads platform called Hulu Ad Manager that will make it easier […]
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Over the last couple of decades, and especially now with COVID-19, consumer behavior has evolved. Traditional marketing strategies are no longer successful and brands are being forced to transform the ways they communicate and connect with their audiences. Today, in order to grow your business and improve your brand it is essential for you to […]
Coronavirus (COVID-19) has had tremendous effects on every aspect of our lives including the way we shop. Our lives are changing and consumer habits are evolving. Gone are the days of mindlessly perusing every aisle of your favorite store, not giving a second thought to whether or not you are six feet away from the […]
Whipping Your Organic Instagram Into Shape Your organic social media presence is extremely important. Not only is it an opportunity to build a community around your brand and a place to foster brand loyalty, but more and more users are turning towards organic profiles to learn about brands after they’ve seen an advertisement. It’s up […]
Where Do Users Really See Your Ads? When you decide to advertise with Facebook, you’re opting to advertise in a wide variety of ways on more platforms than just the Facebook website itself. Facebook’s algorithm not only takes your ad quality and their customer’s interests into consideration, but they also evaluate exactly where their users […]
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Social Media In 2019 According to a recent study by Statista, 79% of people in the United States have at least one social media profile. As we enter 2020 marketers agree that if you’re not investing in digital marketing, you’re doing something wrong. However, with a growing number of social media networks, the importance of […]
Why Following Facebook Ad Policy Is Important If your ads don’t comply with Facebook’s ad policy, your ads won’t be allowed to run on Facebook. If your ads aren’t running, you’re not making any revenue. Not to mention if your ads are continually rejected by Facebook for breaking ad policy, you run the risk of […]
Facebook Advertising Is Stronger Than Ever Facebook’s relevance is far from dwindling. The data shows that Facebook is more important for marketers than ever. Despite their recent controversies, the platform reported $16.6 billion worth of advertising revenue in their 2019 Q2 earnings report. With 2.4 billion monthly users, promoting products on Facebook is too big […]
Pinterest Reaches 77.4 Million Americans A Month Pinterest is no longer a small and niche social media platform. Pinterest reports they reached over 300 million active users worldwide in Q2 of 2019 and those users are quickly converting to customers. 90% of Pinterest users visit the site specifically to make purchase decisions and 59% of […]
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